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Diversify Your Portfolio Now: What Are Alternative Assets?

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7 min read. Updated December 29, 2023.

When most people think about investing, they think of stock or bond markets. But there are other types of investment opportunities out there that you may not be aware of - these are known as alternative investments.

In this article, we discuss what are alternative assets, why they can be beneficial investments, and the different asset classes you should consider.

Alternative investments, ranging from hedge funds to private equity and rare collectibles, enable investors to expand their investment portfolio and seek returns with low correlation to equity markets.

pie chart showing examples of alternative assets

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What are alternative assets?

Alternative assets are investments that don’t fit into traditional categories like stocks or bonds.

They can include tangible assets like collectibles (e.g., vintage cars, luxury watches, rare books), commodities (e.g., gold or silver), art or antiques, and even cryptocurrencies.

These alternative investments tend to have a higher risk-reward profile than traditional investments because they are less liquid and often more difficult to value accurately. Illiquid assets mean that they cannot be sold quickly for cash, and are often de-valuated in the process.

However, they also have the potential for higher returns than traditional assets due to their uniqueness and rarity.

As we covered in How to Invest in Stocks Successfully, portfolio diversification is key, regardless of your chosen investment vehicles.

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Types of alternative assets to consider

There are many alternative investments available for investors to choose from. Some popular asset classes include:

  • Artworks

  • Collectibles such as coins or vintage cars

  • Precious metals like gold and silver

  • Antiques, ranging from furniture to jewelry pieces

  • Timberland investment opportunities that involve purchasing plots of land

  • Hedge funds (pools of money managed by professionals fund managers)

  • Private equity investments (investing in private companies with high growth potential)

  • Venture capital (investing in start-ups with expectations for large returns)

  • Commercial real estate investments (properties used for business purposes rather than residential use)

  • Cryptocurrencies such as Bitcoin and Ethereum


Not all alternative assets are created equal. To get original, honest, and insightful research on 35 types of alternative investments, we highly recommend subscribing to the Alternative Assets Newsletter.

Strategy for alternative investments

Both retail investors and accredited investors should aim to build a diversified portfolio over time. An alternative investment can help achieve this investment strategy.

Stock market movements from public companies can create panic, even for experienced hedge fund managers or high-net-worth individuals. One of the key characteristics of alternative investments is their low correlation to the public stock exchange.

Additionally, many alternative assets appreciate over time due to inflation. While stocks and bonds may experience periods of fluctuation in value due to public market changes or deteriorating economic conditions, these non-traditional investments typically remain steady or show signs of appreciation when publicly traded investments go down.

Lastly, whilst asset classes such as stocks can be viewed as traditional long-only investments, it can be possible to achieve high returns in the short term with alternative investments - but it isn't without risk. Therefore, most alternative investments can protect against volatility.

If speculative investment practices are not for you, read Understanding Risk-Free Assets: A Beginner's Guide

Alternative vs. traditional investments

Traditional investments

Traditional investments are often traded on public markets; most are considered liquid assets. These are the most common ways to invest money or retirement savings. If you are responsible for managing your own investments, consulting with a financial advisor may help you choose the right financial asset for your investment portfolio.

They are heavily controlled by financial regulators such as the Securities and Exchange Commission (SEC). Examples of traditional assets:

  • Equity markets:

    Also known as stocks or shares, they give you partial ownership of a company. You may receive payments directly from these shares - known as dividends - or you may benefit if you sell your equity holdings for more than you paid, thus realizing a gain.

    Public markets also offer the possibility to invest in exchange-traded funds (ETFs).

  • Mutual funds:

    Investment products that pool money from many investors to invest in underlying securities. Mutual funds come in many different styles, with different goals and costs (management fee). They are commonly available in investment accounts and some pension accounts.

  • Fixed-interest securities:

    They are debt instruments offered by companies or governments in exchange for money. They typically pay ongoing amounts - called coupons - until a specified date when the company will repay your initial investment.

    On the other hand, private debt refers to any loans to or from private companies. It comes in many forms, but most commonly involves non-bank institutions making loans to private companies or buying those loans on the secondary market.

Alternative investments

Some alternative investments are not as risky as some people think, real estate comes to mind for example. However, most don't fall under the regulatory scrutiny of the Securities and Exchange Commission, giving no protection if things go wrong.

An alternative investment can be used by individual investors, accredited investors as well as institutional investors such as pension funds, endowments, and foundations. Let's explore some:

    • Real Estate Investments:

    It is a tangible asset that you can own. It's often a long-term investment and can be used as collateral for loans. Real estate investing is the preferred option when it comes to real assets as it can provide a stable annual income.

    • Physical Assets and Collectibles:

    Tangible items that you can touch. Think of a car, a watch, or even fine wine. Collectibles are valuable due to their limited supply, often sold by collectors to other collectors. Examples include stamps, coins, and rare books.

    • Metals and Commodities:

    Raw materials that can be used in manufacturing, energy, or agriculture. Examples include gold, silver, copper, oil, and natural gas. Many hedge funds invest in these tangible assets because they're less correlated to other investments.

    Remember to consider their potential return, as we've seen recently with agricultural commodity prices. Check this detailed article on how to invest in gold from our friends at Top Dollar Investor.

    • Private Equity:

    A type of alternative investment that allows investors to buy controlling interests in companies that are not publicly traded, as they typically trade on private markets. Private equity is usually structured as a limited partnership and sold to an accredited investor.

    Private equity funds can invest in anything from real estate to healthcare to consumer goods and technology - and everything in between. Private equity firms specialize in these alternative investments.

    You may also encounter private credit or direct lending, a type of loan that a non-bank lender provides to businesses, typically to small and medium-sized enterprises, that are not rated as investment-grade.

    • Managed Futures:

    Alternative strategies that take a longer-term view of the markets. They're often described as alternative investments because they don't fall into any traditional investments category.

    Rather than buying and selling commodities, managed futures strategies make bets on how certain market indexes will move. Managed futures can be thought of as a form of investing that requires little maintenance but offers high yield potential if you find the right portfolio company to manage your capital investment.

    • Venture Capital:

    Venture capital is a type of private equity. It's an investment in a startup company - which is often experiencing rapid growth.

    Private investors know that the alternative investment industry can be high risk, but it can also be high reward. Whilst it may demand high minimum investments, this can be very appealing to investors looking for something different.

    Early investors may benefit greatly if a private company eventually becomes public through an initial public offering (IPO).

    • Hedge Funds:

    A hedge fund is another type of alternative investment, which tends to cater to accredited investors with high net worths and large amounts of liquid capital (money available for investing). It is worth pointing out that hedge funds are not as strictly regulated as mutual funds.

    • Peer-to-Peer Lending:

    In the realm of alternative assets, financial instruments play a pivotal role, with peer-to-peer lending emerging as a dynamic option.

    Unlike traditional lending through banks, peer-to-peer lending allows individuals to directly lend money to others through online platforms - without the higher fees.

    This streamlined approach not only benefits borrowers with potentially lower interest rates but also provides investors with a diverse range of lending opportunities to generate income.

    One notable platform in this space is Lenme, which offers investors access to a broad pool of borrowers. Lenme stands out by providing in-depth insights, with over 2,000 data points on each borrower.

    Are you looking to diversify your investment portfolio beyond stocks, bonds, and cash? Explore Lenme Invest.



    Broadly speaking, commodity investments, hybrid funds, digital assets like nonfungible tokens, rare wines or other collectibles, and other different types of investment options all offer investors an effective way to diversify their traditional investment portfolios while potentially reaping higher and faster rewards than more traditional asset classes like shares and ETFs.

    Before diving into any of these other assets, however, do your research and extensive due diligence so you understand how each asset class works. This will help ensure that your decision is an informed one that has been made with your long-term goals in mind - speak to an investment adviser if needed.

    Whilst institutional investors (mutual funds, hedge funds, etc) can navigate easily through alternative investments, these can certainly be complicated investment vehicles for the average investor. Some may also be out of reach due to their high minimum investment requirements. Others present complex tax structures.

    With a well-diversified portfolio consisting of standard asset classes and alternative investments, you can rest assured that your wealth is well protected against market corrections or downturns, while still having the opportunity to grow through appreciation or other means. 

    No investment Advice. This alternative asset article does not provide financial advice and has been prepared without taking into account any person’s investment objectives, financial situation, risk tolerance, or particular needs. 


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